Restaurant 㐂すけ kisuke
2018

㐂すけ kisuke

Kisuke (㐂すけ) is a friendly washoku izakaya, located in Hiroshima’s entertainment district. From the counter seats, you can watch the chef in the open kitchen, or if you prefer a more intimate setting, there’s also a cozy, raised dining nook, a tatami room, and a private table.
Kisuke serves mostly traditional washoku cuisine (sashimi, oden, grilled fish, seafood and meat, tempura, udon, nabe hot pot, etc). Kisuke's dashi (cooking stock) is prepared with high grade ingredients like hidaka konbu, rishiri konbu and premium katsuobushi.
Fish and vegetables are purchased daily on the market so you can be sure they're very fresh.
The chef, Yoshihiko Kihara, has been working for more than 20 years in prestigious Kaiseki Ryori restaurants, in Tokyo, Osaka, Kobe and now Hiroshima.

(ki) means "to rejoice"
すけ (suke) means "to help"

Kisuke's owner and chef
Color palette: Dark Orange /  Indigo blue / Gold / White and horizontal logo

Kisuke's visual identity

The owner wanted Kisuke's logo and visual identity to reflect his commitment to Japanese tradition and gastronomy but he also wanted them to convey the relaxed, casual and friendly atmosphere, as well as the affordable prices of his restaurant.
The challenge was to make it look authentic and contemporary at the same time.

He wanted to use a kamon (Japanese family crest) and the kanji 㐂 which is composed of three kanjis of the number "seven". His lucky number since he was born on the 7/7 of the year 57 of the Showa era.
He asked me to create something pop, bold and strong.


● The kanji inside the kamon and the Japanese font are custom-made and look retro modern. I used a a similarly simple, squared while a bit rounded font for the name in romaji to express casualness and approachability.
I chose bright complementary colors (reddish orange and indigo blue) that have been traditionally used in Japan but that also look quite electric and modern when used in combination.
I drew a gyotaku (a method of printing fish that dates back to the mid-1800s) to give an organic feel and create a link towards washoku food and tradition.
Fonts used in printed materials
Maekake apron
The staff uniforms also use the brand main colors: they chose an indigo blue fabric for the maekake apron (on which the kamon is printed) and reddish orange towels.
Paper coaster
Noren to separate the open kitchen and the back-kitchen with the kamon printed on it
Restaurant signs (entrance, 1st floor and street)
Staff's business cards
Menu in Japanese and in English on wooden clip board and printed on washi (Japanese traditional paper)
Loft
Tatami room
Counter and Open Kitchen
Restaurant 㐂すけ kisuke
42
616
3
Published:

Restaurant 㐂すけ kisuke

Kisuke's visual identity: The owner wanted Kisuke's logo and visual identity to reflect his commitment to Japanese tradition and gastronomy but h Read More
42
616
3
Published:

Tools

Adobe Illustrator
Adobe Lightroom
Adobe Photoshop

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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