"Ready Steady Cook" was a popular daytime cookery show on BBC in the UK, running for over 15 years to 2010. Licensed product had been created during this time and reflected the appearance of the TV series. In 2012, I worked with the Endemol UK Licensing team on creative direction of a new style guide and product direction to rejuvenate the range. The ambition was to enable the brand to "live" beyond the end of its broadcast life. I led direction on the project working with a small team at Lambie Nairn.