Ay Caramba! – ENG.
The design team at FOX Latin America trusted us to design the brand-new custom type family for No Molestar! tv show, home of The Simpsons at FOX Channel.
It meant a real challenge for us which involved the development of a sans serif typographic system –including three text fonts and one full of icons–, to provide a new kind of voice for the complete rebranding of the show.
Regarding the family, its morphologic DNA responds to the show’s personality, which can be described as irreverent, mischievous, cocky, and absurd. In that way we built from the ground up a display Sans Serif system governed by an inverted contrast essence, with a notable typographic color and open counterforms to improve legibility.
The family consists of four fonts in total. The two Sans Serif fonts were meant to compose titles with two tones of voice; the Condensed version to create strong messages with high impact and the Expanded to make words stand out. The Script reinforces that inverted contrast idea, starting out from an italic version of the Condensed, but then turning into an authentic cursive. Just like a fresh breeze of air, it allows the tv show to speak with informality, grace and a great deal of irony. Finally, a font full of icons serve as a complement to build different types of messages and arrange information.
“No Molestar” type family shines on air through bumpers and animations showing the show’s rebrand, designed by the incredibly talented team at Fox Latin American Channels.