Graphic Design for...
Graphic Design for: Conceiving, writing and designing a book

A few years ago, I was doing a guest lecture and workshop at York St. John University with product design students. My role for the day was to show best practice for the students in laying out their work through a graphic design lens. This got me thinking. How easy was it for these students to access good examples of graphic design within their creative field? How could they distinguish between the good and the bad? And how can something so accessible as graphic design add value to their work?

I decided to put some of these thoughts down in some sort of order. The next thing I knew, I was speaking to Ali at Prestel about publishing a piece of work that delved into the psyche of the graphic designer working for the creative industries. From there, I curated a shortlist of studios who I feel produce incredible work in these sectors, and got to work interviewing the key people behind the projects. I was intrigued to how these industry leaders felt about subjects such as how the creative process might change when we design for creatively-savvy clients, or how this output of work affects the view of the graphic design industry from a student's perspective. 

I spoke to some peers I'd always admired, and received some incredible insight. This is the result.
This collection of groundbreaking campaigns and industry insights from the world’s leading design studios shows how today’s graphic designers are thinking, collaborating, and breaking the rules.

This guide explores ways in which graphic designers can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a better-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum. The book features exceptionally conceived design solutions across a variety of industries—from architecture and product design to art, fashion, and film. Through dynamic spreads, readers will discover the Berlin-based studio Hort's transformative campaign for Nike; Base's responsive, flexible logo for Munich’s Haus der Kunst museum; how design agency Bond worked with ArtRabbit, a website and app that catalogs contemporary art exhibitions, on a clever identity rollout; and how John Haslam, managing director of bespoke paper company G.F Smith, feels about the process of working with designers. Each example illustrates the significance of the graphic designer’s role in making a campaign marketable and successful. Insights from clients and the designers themselves reveal the inner workings of the design process.
"With the emphasis very much on creative collaboration and developing designs to work on multiple touchpoints, this book is the most up-to-date and informative guide to modern design around."

— 33 books every graphic designer should read, by Creative Bloq
Online exposure

The book has received ongoing critical acclaim across high traffic design resources across the internet, such as Design Week, Grafik Magazine, Creative Bloq and Creative Boom.


"An indispensable reference for the graphic design industry, this visually arresting and informative volume shows how excellence can be achieved when creative minds work together."

— Andy Cooke's new book reveals how today’s graphic designers are breaking the rules, by Creative Boom
Pick up a copy today by visiting the stores linked here.




Graphic Design for...
35
228
4
Published:

Graphic Design for...

This collection of groundbreaking campaigns and industry insights from the world’s leading design studios shows how today’s graphic designers are Read More
35
228
4
Published:

Tools