The Red Thread
In the fall of 2017, the iconic Coca-Cola wanted to show its appreciation for, and respect of, the local, the authentic, the community it is a part of. Cue the hand-crafted OOH, knitted and woven over the course of several months by the local ladies whose craft is a work of art, to tease a special Coke & Meals platform that would truly celebrate what we, as a community, hold dear: traditional Serbian cuisine, the unforgettable tastes of our country!
Art Directors: Lidija Milovanović, Kristina Jovanović, Miroslav Pavlović, Zdravko Kevrešan
Copywriters: Dubravka Petrovič, Sandra Stojanović
Account: Jelena Lešević, Igor Petrović
Strategic Planner: Marija Stošić
Production: Jelica Jaukovič, Vladislav Prhal
Co Creative Director: Jana Savić Rastovac