We wanted to promote NIVEA Protect & Bronze Sun Lotion to holidaymakers. But how do you reach people when they’re relaxing by the pool or at the beach?

Everyone loves to read on holiday. And now the age of the paperback has passed, we’re all using Kindles. But we’ve still got the same problem, we become so engrossed in our book that we forget to put on sunscreen.

Our thought is to produce a Kindle case made from the same UV reactive plastic as a sunsafe wristband. This would change the colour of your Kindle case and remind you to apply NIVEA Protect & Bronze.

 

 

Art Direction: Vanessa Tucker