TV Commercial: Apple iPhone XR

School Assignment: To make a TV Commercial based on the chosen product.

Chosen product: Apple iPhone XR

iPhone XR is a smartphone designed and manufactured by Apple, Inc. It is the twelfth generation of the iPhone. It was announced by Apple CEO Tim Cook on September 12, 2018, at Steve Jobs Theater in the Apple Park campus, alongside the higher-priced iPhone XS and iPhone XS Max. Pre-orders began on October 19, 2018, with an official release on October 26, 2018. The phone has a 6.1-inch LCD display, and is the least expensive device in Apple's iPhone X line of devices. It features the same processor as the XS and XS Max, the Apple A12 Bionic chip built with a 7 nanometer process, which Apple claims is the "smartest and most powerful chip" ever put into a smartphone. It is available in six colors: black, white, blue, yellow, coral and red. The XR is the second iPhone device to be released in yellow and blue, the first being the iPhone 5C.

Concept: Using fast paced music and animation to express the playfulness and excitement. Built 6 environments with different function and colors according to the iPhone XR color palette to express the meaning of youthfulness and iPhone making people's life better. Included shots revealing the iPhone XR from different objects to symbolize different function or the iPhone (e.g. from a picture frame to the iPhone representing iPhone's function as a camera and photo album.)

Styleframes:

Final work: