The Dying Art of Parking highlights an endangered art form that’s being eradicated by Nissan’s ProPILOT Park. ProPILOT Park is a technology available on Nissan cars to help drivers park and maneuver in tight spaces.
In a parking garage we created an art gallery framing abstract artworks made by parking cars that have scraped and bumped up against the garage’s walls and columns. Photographs from the gallery were made into print ads and metro posters drawing attention to the dying art of parking. An art form that’s currently visible at, but disappearing from, your local parking garage.