After the successful launch of the barbershop stories at Schiphol Airport, nominated for "Best Specialty Concept Worldwide" at the TFWA in Cannes, the Tabac Barbershop experience made an effort to expand The Perfect Shave to the target segment all over Europe. Treating the customer with The Perfect Shave; grooming, shaving including shaving advise while sharing everyday experiences, creating barber shop stories. A unique brand experience combining a multi sensory experience, creating memories at festivals and retail locations, indoor and outdoor. The Tabac Barber Truck being one of the firsts mobile barber shops to hit the road and serve men in all ages with the true Tabac, by Mäurer & Wirtz, experience.

Merkenbaar, swiftly soaking up the Tabac Barber experience, were challenged to expand the activation program outside the retail store, in the meanwhile already creating the Shop in shop concept on a permanent basis for Hudsons Bay. The Barbershop experience should travel to locations where it would surprise the target audience. Festivals, retail locations, being one of the first brands shaving at several international outdoor locations. A traveling promotional mobile shop and an attractive truck. Being an even more outstanding object on the road traveling to its new destination and also a well thought off solution for set up and transport of all barbershop essentials. An outstanding presentation of this brand experience which could last festival seasons while keeping it the perfect Tabac shop and brand experience.

From the first concept and design Merkenbaar proposed and sourced an American Stepvan which was the perfect fit for the brand. An iconic truck, which would be redesigned to fit the wishes evaluated by creating this activation case, a mobile solution of being a transportation object, a shop, an operational outdoor barbershop and a branded object which would stand out on the road. All of those demands the team from Merkenbaar planned and designed every step and lay out for the operational truck. Rebuilding and designing the technical lay out for the inside the truck up to the iconic barber signing all over the truck. Including the interchangeable branded shopping glass windows displaying the entire Tabac collection and even a cash counter for making your personal barber appointment. A turn key solution for an entire brand activation case, developed by Merkenbaar.

Based on the creation of this truck taking a couple of months from the first concept and design up to the technical drawings of the newly developed activation program and truck Merkenbaar was in charge of the fast paced plans to bring this project into life working on plans visiting festivals in Germany like Deichbrand and Loolapalooza. Working together with CrossMedia (DE), Caut!on(DE) and The Color Crew(NL)on media and barber cases the Tabac Barber truck is a big international succes. Treating visitors with the perfect shave, sharing the Tabac promotionals and products telling you even more about the products. The Activation program for Tabac is an ongoing project, optimizing the process every day working with a dedicated project team ready 24/7, evaluating after every event improving the proces every event. With this spirit Merkenbaar is the fulfillment partner for the Tabac brand and it's barber truck, a dedicated and ongoing Merkenbaar project.