Laura Malina Seiler
Laura Malina Seiler has one of the most popular podcasts according to self-realisation, is a TED Talk speaker and bestseller author. We came together to make her brand more professional. Starting with an analysis of her target group which came out clearly: young, female, looking for depth in life. Additionally Laura wished for a brightness, happiness and vastness in design. The outcome shows femine, bright colours and typography. The logotype accrued from her signature and to individualise her personal character and brand. By telling her own stories listeners can identify and change their perspectives on different topics.
We visualised this very personal and special connection.
We also layoutet, setted the type and illustrated her bestselling book: »Mögest du glücklich sein«. Additionally we did her podcast cover and a variety of social media designs.
