CLIENT: Made by the creators of the worldwide awarded «Siegfried Rheinland Dry Gin», Siegfried «Wonderleaf» is the perfect serve for non-alcoholic drinks – and by the way: it's the 1st of it's kind in Germany. High quality distillates of carefully selected botanicals give Wonderleaf its unique, intense aroma profile. „Drink & Drive“ is not a problem anymore – no need to go without premium quality. Ready, steady, go! siegfriedgin.com/wonderleaf >
JOB: identity, branding, brochure design, ad design and photography
MOOD SHOT SERIES
Next to the campaign guiding themes, some mood & bar pictures were needed to show how Wonderleaf should be used. Therefore recipes were created and human barkeeper shots were made. Of course without losing Wonderleaf as the leading role. And by the way, you should taste it yourself: for a non-alcoholic gin & tonic, mix 1 part Wonderleaf with 3 parts tonic water and serve it on ice with a rosemary garnish. Enjoy!
Since Wonderleaf is the 1st of it's kind in Germany, we created some simple yet memorable ads. As already developed for Siegfried Rheinland Dry Gin, we shot the images from a flat angle point of view, to make Wonderleaf look human. For leading the view to the product and for effecting a crisp look, the ad is composed as essential as possible.
Wonderleaf is far beyond being just flavoured water – high quality distillates of carefully selected botanicals give it its unique, intense aroma profile. To visualize this complexety, we created a guiding theme image, which reflects the manufacturing process as well as the lead botanicals and the garnish.