We've designed a fried logotype.
Roots is a Bar and restaurant from Curitiba. They sell Fries in a cone package and craft beer. Looking for rustic processes of production, we use the potatoes as the main generator of images for creation this branding: we've cut, fry, scanned and stamped dozens of potatoes.
Client: Roots Fries & Beer. Creative Direction: Eduardo Rosa & Gustavo Caboco. Logo Design: Eduardo Rosa. Design: Gabriel Menezes. Illustration: Eduardo Rosa, Gabriel Menezes & Gustavo Caboco. Video: Giordano Maestrelli. Photography: Fernanda Rosa.
