The project was created as a development of the winning logo design in a competition for Beskydy Euroregion. The Beskydy Euroregion is a tripartite Polish-Czech-Slovak cooperation. Its aim is to undertake joint activities for the balanced and sustainable development of the region and the approximation of its inhabitants and institutions in the border areas.
The logotype concept answers the problem of multilingualism of the region's name - „Beskidy” in Polish and „Beskydy” in Czech and Slovak. The characteristic features of the region's landscape were used as an inspiration for the color scheme, typography and the logotype’s construction elements.
The typography used in communication materials refers to the craft and traditions of the region. Advertising and information materials are based on a modular layout, which adjusts depending on format.
The assignment included the logo and visual identity manual containing guidelines for brand’s visual communication in the internet, prints and public space.
The photos used in the project's presentation come from the resources of the Beskidy region association
Concept & Design: Wojtek Staniewski / STUDIO 2×2