Vicki Yin's profile

Netease AR / 网易AR

Vicki Yin
•
AR brand NetEase connection Ecology Technology


项目背景：
网易AR是在通过领先的底层技术与丰富的云端服务链接AR内容开发伙伴与终端用户的一个生态平台。品牌核心，通过赋能AR场景以及夯实底层技术，为消费者带来优质、重度的AR体验，让AR生态的每一个节点发挥价值。

解决方案：
重点体现关键词:  连接，生态，三维，包容
以“立方体”为基础设计，象征着科技感，智慧集成。再在结构上加入,“AR”的字母元素，并在“AR”相应位置对其细节进行艺术处理，也强调了品牌关键词“连接”和“融合”的概念。处理后的LOGO图形外形趋于圆形，图形更加“包容”。图形里线条的连接，色彩上深浅对比，图形虚实结合，增加图形的生命感，也凸显了网易AR的“生态”性。


AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology
AR brand NetEase connection Ecology Technology


NETEASE AR
Branding 

Client_Netease AR
Designed by Netease AI Design Group
Time_2018

Netease AR / 网易AR
Published:
Vicki Yin's profile

Owner

Vicki Yin's profile
Shanghai, China

Netease AR / 网易AR

网易AR是在通过领先的底层技术与丰富的云端服务链接AR内容开发伙伴与终端用户的一个生态平台。品牌核心，通过赋能AR场景以及夯实底层技术，为消费者带来优质、重度的AR体验，让AR生态的每一个节点发挥价值。

Published:

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives