Cheerios Cover Sleeve
Targeted Marketing Program to Reach Health-Conscious Consumers
Targeted Marketing Program to Reach Health-Conscious Consumers
OBJECTIVE:
Create a unique opportunity for Cheerios to deliver a healthy nutrition message to targeted consumers.
SOLUTION:
A cover sleeve - a booklet inserted into the back cover of Reader's Digest along with a cover 3 full page ad - was a novel way for Cheerios to reach consumers. I worked with the sales manager to sell in the program, then wrote the copy and managed the entire creative development and approval process. This cover sleeve, the first of its kind in Reader's Digest, was then sold successfully to subsequent clients.
Create a unique opportunity for Cheerios to deliver a healthy nutrition message to targeted consumers.
SOLUTION:
A cover sleeve - a booklet inserted into the back cover of Reader's Digest along with a cover 3 full page ad - was a novel way for Cheerios to reach consumers. I worked with the sales manager to sell in the program, then wrote the copy and managed the entire creative development and approval process. This cover sleeve, the first of its kind in Reader's Digest, was then sold successfully to subsequent clients.
