Abrakadabra Cosmetics sells high quality handmade bath bombs. "Abrakadabra" is a magic trick, and that’s what happens when you put a bath bomb in a hot tub, true magic.
The whole identity is related to a magical experience.
For the graphic development I used a conlang based in symbols for the alphabet letters. This system was used to develop the graphic language across all platforms involved in promotion and selling materials.