This is a visual identity for small people with great attitude designed for the Ne.Ne.Ne. multibrand fashion store for children from 0 to 7 years old, located in Zagreb, Croatia.

The name Ne.Ne.Ne. (in English No.No.No.) is very well familiar to parents as it designates a famous phase when children are prone to saying No! to everything.

It reminded the design team of a glitch, which inspired their design of visual identity.

Glitch is a short-lived fault in a computer system that corrects itself. The concept is most often used in the industries of computing, electronics and in video games.

Every parent is faced with a glitch at least twice a day: their kid refuses to eat veggies, wants to wear sandals when outside temperature is 3 degrees below zero and throws himself/herself onto the floor if deprived of a chewing gum. These are, to put it nicely, children with an attitude :)

The visuals thus show small people with great attitude – children listening to music of their own choice, being their own super heroes, creatively engaged and making their own wings instead of buying them off-the-shelf. 

CREDITS:

Client: Manuela Šola i Nikola Žinić (Ne.Ne.Ne.)
Agency: Bruketa&Žinić&Grey
Chief Creative Officer: Nikola Žinić 
Art Director: Andrea Knapić
Account Executive: Ante Kantor
Production Manager: Vesna Đurašin
Client Service Director: Maša Ivanov
Digital Performance Specialist: Valentino Dujić
Head of Digital Production: Vedran Firkelj
Web Designer: Igor Bilić
Designer: Miran Vučenović
Photographer: Domagoj Kunić
Retail design: Brigada