Rainbow Hearts Foundation
The Rainbow Foundation is a charitable group of individuals who operates throughout the nation
(Trinidad & Tobago) volunteering at children’s homes, donating to needy families, nature clean ups
(Beaches, Parks etc.) and a whole host of other charitable deeds.
The design encompasses the name of the group in a direct and illustrative way.
The name is is placed within the frame of a heart, with stripes in a range of colors to illustrate a rainbow.
The colors chosen chosen are the typical rainbow color scheme
(minus the blue, due to the number of bars required).
Below are some alternate color schemes I chose to explore:
This Logo Design Concept is part of my New Design Series Sk/tch.
It is a weekly series exercise in which I explore the creative process
of Brand Development & Logo Design.
It’s goal is to showcase and improve on the conceptualizing of design
and brand concepts in the frame of a shortened and limiting time frame.
Given no more than a random description, or a vague business name or idea, each initial design or brand concept takes no more than a half hour (30 minutes) to conceptualize and create. It’s an exercise in speed, communication and most importantly, creativity.
The series can be followed here, and you can Follow me on
THANK YOU FOR VIEWING!