The Sole Supplier
Rebrand Concept
2018
Brief –
Rebrand The Sole Supplier to maximise interaction with sneaker culture. The Sole Supplier are an online brand that use social platforms to bring sneakerheads together, providing news and content to their community. The purpose of this identity is to showcase the energy and vibes that surround the culture, injecting colour to symbolise the different colourways of sneakers that we see so very often in todays collecting environment. The Sole Supplier are one of the biggest brands in the UK that optimise their online presence to bring people together, it's time to push their identity further to connect with more users outside of the online space and elevate their image to new heights.
