A perfect example of mixing work with play, challenged myself to make refrigerators “cool” in the not-so-literal sense. This print ad campaign showcases the features and style of General Electric’s Profile refrigerator. Using a slow shutter on a DSLR camera, I illustrated each of the refrigerators key features in the air using a laser pointer. The entire process took some practice but was overall very rewarding. You would be surprised how much your hand shakes when you think you’re keeping it steady. After all the photos and post production the artsy light drawings go well with GE’s image of bold style and design.
