There's a great impulse inside the world of artistic photography, which have taken to perfect the process through values like the use of the color, the aesthetic of the surroundings, the composition,  the frame, the harmony and the balance taking care of each detail.

Inspired by the photographic style and big technical values expressed by every photographic shot that take.  We create a new brand identity to achieve simplicity by using "affordances" of each icon. We used a limited color palette to frame each detail of his work.

It possesses an approach typographic consistent and a  dynamic visual system that allow multiple use cases.