For Ted Baker's brief they wanted to open a new store anywhere in the world. Where in the world was up to yourself but no matter where you decided to open the new store you would have to take a part of Britain to it. This is a main part of Ted Baker's ethos in the work that they do.
For me after researching Ted Baker's stores around the world I found out that they do not have a store in Italy. I decided to base my store here in particular Milan in Galleria Vittorio Emanuele II, the oldest shopping center in the world.
For my idea I decided to open a mod style cafe inside the store. This was because the 1960's mods of Britain were inspired a lot by Italian styles, in particular their clothing, hairstyles and scooters. I decided a cafe because of the heritage that coffee has in Italy but using different elements of the cafe to promote the new store.
A bag to be used inside of the store and and also the cafe to carry away goods.
Takeaway coffee cup containing illustrated Mini's and promoting the new store.
Advertising poster to promote the new store.
Takeaway muffin box containing a chocolate muffin.
The Brewed Tea section of the menu.
Inside of the loyalty card with first stamp awarded.
Outside of loyalty card displaying a Vespa Illustration.
