M’Essentiel is an online fashion store that sells high quality luxury clothing and daily use essential items/accessories by Men in London. The company with its avant-garde designs want to introduce more style, range and versatility to Mens fashion. This brand will bring about an organic evolution where the versatility and richness of the East will integrate with the simplicity and sophistication of the West.
We wanted to convey the message of the brand “Sophistication, Luxury and Masculinity with Style” with the typography. In the color palette, we wanted to use the cold colors; dark green, dark blue, earth color and black to reinforce the brand's stance. We hope you love the brand identity for M’Essentiel.