Lactose Intolerance has become a problem for a lot of people in recent years, preventing dairy lovers from enjoying their favourite dairy products.
People are now desperately looking for alternate ways to include the deliciousness of dairy in their daily life.
Objective: To communicate that lactose intolerant people don't have to sacrifice dairy anymore
Creative Idea: The best cravings in life have dairy in them, and they're no fun without the right amount of lactose.
So we say...
Get back to dairy life, with Yamoo.
This is a packaging idea for an activation with Zomato. We'll target people who opt out of dairy while placing their order and send them a small sample of Yamoo tablet in order to increase awareness.
We will also create buzz around the product and increase awareness with ambient advertising.
at Rann of Kutch...
at the Doodhsagar waterfalls...etc.
