For my brand refresh, I decided early on that the aim was to create a much friendlier identity which conveys approachability, professionalism and creativity. The idea was to keep the brand monochromatic so as not to distract from my portfolio of work, which I really wanted to keep as the focus.
The process involved looking at all aspects of my brand both online and offline. That included new business cards, letterheads, invoices, as well as remodelling my CV. For my online presence, I wanted my site to be as future-proof as possible. That meant making it completely responsive, touch-friendly and retina display friendly. I also created a dedicated Facebook page for my portfolio and got a nice new snap for my twitter avatar, dribbble account and every other account I own on the web!
Take a look and see what you think, I'd love your feedback! I plan to launch my new site in the coming weeks, so watch this space...