The inspiration behind the visual identity
Nrneni is a local gourmet shop specialized in dried fruits and nuts as well as unique blends of organic tea and coffee from all over the world. The shop expresses traditional Armenian village atmosphere, providing its visitors with organic sun-kissed dried fruits. Customers can also enjoy a cup of tea while choosing which ones to purchase.
The branding of the gourmet shop is made to enhance the initial mission of the founders - to create a cozy place where people will love to shop for the best dryfruit, nuts, tea, coffee, and wine in the city.
The typography of the logo reminds of old Armenian letters. Swift, beautiful details of these calligraphic letters are similar to light brush strokes.
Translated from Armenian, “nrneni” (նռնենի) means a pomegranate tree - one of the iconic symbols of Armenia.
With the beautiful shape of a pomegranate in mind, the logo features a light outline of the fruit, nicely complimenting the written logo.