Project 23:

#branding, #signage and #restaurantinterior.

Burgerlicious Fast Food Restaurant - Camden.

The owners of Burgerlicious Camden approached me to create their #brandidentity and creative direction for their new food chain venture. The restaurant is a fast-paced burger bar where you can eat inside experiencing a cool, rustic and industrial atmosphere. Or take away. My designs and direction are proving invaluable when collaborating with the interior designer and architect re colour, shape and business direction. 

I started with penciling brand ideas using my client meeting notes. These notes are my secret weapon when creating a brand for a new client. They always give me what I call a nugget. A word, phrase or key piece of information as what the business means to them. Once I add this into my thought process and show that have listened, evolved and explored that option it often proves to be one of the most favoured concepts. 

It was clear with this client that they liked the #hipster look and feel. I created a few brand options that were simple, clean and adaptable across all marketing channels plus responsive for various media. Here are a few of my digital examples with the final due to be complete soon.