Eugenie Tiu's profile

A project for The Soup Project

Well again, I had that sudden urge to put up a business but this time it's not an online business but an actual soup business here in Macedonia. I didn't pursue the idea because I knew from the very beginning that I don't have that risky personality. But who knows, maybe in the future. I came up with this Soup Stop  business idea because I saw that there was a "need" among Macedonians to have various food offering.

Typical Macedonian dish include: meat (usually pork), cheese, pepper, olives (maybe), and bread. My husband's family rarely served soup in the house, and as someone who usually gets cold and who grew up in an Asian environment, I had certain cravings, one of which is soup and hence the idea. 

Anyway, into the design, again, I feel like there is a very strong lacking of something here, I am just not entirely sure what it is. Basically, the font and the color carries this design. The fonts I used are: Blenda Script and Lato Black. 
This second set of logo has similar fonts as above: Blenda Script and Lato Black, in this design though, I added a soup in a bowl. My inspiration mainly came from Soup Stock Tokyo (スープストックトーキョー), and the Thermos soup container. It doesn't exactly look like any of my inspirations basically because of my inability to create aesthetically appealing designs, but since I'm just drafting out my idea, here is a result of my second draft.
Among all the three outputs, the left side logo is so far the favorite of my friends. The left output fonts include Plantagenet Cherokee and American Typewriter and the right side font are: Plantagenet Cherokee and Source Code Variable. The best for me would've been the right one though but that's if I had only replaced Source Code Variable with American Typewriter and if I would've made the 'u' into an icon such as the first one but still kept the grey color of the 'u.'

If you are viewing this flat logo project of mine, please let me know what you think. I would love to improve based on criticisms and feedback. Thanks in advance.
A project for The Soup Project
Published:

A project for The Soup Project

This project is a flat logo designed out of drafting a business project idea. I didn't pursue the business but at least I could draft my thoughts Read More

Published: