A new startup company required a low budget solution to launch their first product — a range of air dried meats for distribution to retail outlets. Future products would include ready cooked punnets of various African "farmhouse" recipes (not officially disclosed as yet).

The brief was to design a single colour corporate logo that would set the company apart from its actual products. Secondly we were asked to design the label for their first product. Being sunny South Africa, we selected a rich yellow that would jump from the shelves.

Below are the options proposed, final designs and product range. 

The products are going to be vacuum packed on site with labels batch printed and manually attached. A gold backed foil was selected as this is warmer than silver.