Lune is a new crêperie that opened in Madrid in November 2018. They needed a logo that put them in the map and set them apart from the several other crêperies that were scattered around the city.
Early versions of the logo were pretty simple, there was no tagline and the overall look was quite basic. The client went for the first option and, after getting some feedback from friends, asked for the l to have a more classic and “loopy” look to improve readability and some other refinements.
The client liked all the changes and refinements. They asked me to make a version with some stars, which they loved, the final colour was chosen and all the versions delivered to create decorations, signs, menus, business cards...
Thank you for stopping by! :)