Project co-scripted and illustrated in a joint work of Dadá Publicidad and Playroom for AS Monitor, a developer of energy management software called Energy Sentinel.
The energy that both companies and individuals consume is a complex and abstract that creates some uncertainty. Expenses received from utilities often exorbitant, but hardly reprehensible no tools necessary information and analysis, ie, no arguments can not fight for the bills.
This insight so commonly shared by society these days, offered the perfect metaphor for our "problem-solution": the world of mystery and the paranormal. Witches, horoscopes, mediums, .. completely incomprehensible and difficult to verify or accounted. We had the strategy and had to creativity.
The humorous message and comparing the world of the paranormal was clear: In the universe there are uncontrollable energy, which consumes your company is not one of them. Energy Sentinel, your consumption without mysteries.
The energy that both companies and individuals consume is a complex and abstract that creates some uncertainty. Expenses received from utilities often exorbitant, but hardly reprehensible no tools necessary information and analysis, ie, no arguments can not fight for the bills.
This insight so commonly shared by society these days, offered the perfect metaphor for our "problem-solution": the world of mystery and the paranormal. Witches, horoscopes, mediums, .. completely incomprehensible and difficult to verify or accounted. We had the strategy and had to creativity.
The humorous message and comparing the world of the paranormal was clear: In the universe there are uncontrollable energy, which consumes your company is not one of them. Energy Sentinel, your consumption without mysteries.
