DID Graduate Fashion Show Branding
My concept for the Graduate Show branding was “Woven”, reflecting both the theme “Art of the In-Between” and fabric manfacturing as the source and the start of fashion design. The concept is realised in large-scale wordmarks in a typeface made with parallel lines, intervowen lines in colours from Pantone fashion reports for 2018 and photography that represents models walking a tightrope. The show invite includes a movable element which reveals the date and place of the show, the brand guide cover features cutout silhouettes of clothing filled with interwoven threads.
The website has a horizontal layout with pages scrolling right and left inside the frame created by the interwoven lines.
