This Project has been comissioned by Careclues, a new healthcare mobile app that launched in 2017. The brief was to create a set of characters constituting a family that will feature through different print and digital media and introduce them with various situational problems that lead them to use the CareClues app for recovery.
THE FAMILY
The Family -Character Lineup
Early explorations sketches of the Elder Daughter
Early exploration sketches of the Mother
The Professor Father
The Carefree Mother
The timid Younger sister
The Enthusiastic Grandfather
The Sportsman Brother
The Socialite Millennial Elder Sister
POSTERS
Our Family is travelling through the streets of Kolkata!
Animated Videos
A rough Storyboard sample of one of these Animated Ads
Animated Promo - The Professor
Animated Promo - The Cricketer
