In order to launch Halloween 2018, the first official remake of the 1978 masterpiece directed by John Carpenter, we involved Federico Buffa, sport journalist, TV icon and star of the web.
He narrated in his own personal way the story of Michael Myers, as an unconventional episode of his cult TV show “Federico Buffa racconta” retracing Michael’s story, from the murder of his teen sister to the "Halloween massacre" of 1978, helped by images of the first Halloween movie and short video extracts.
The video, published on the official Halloween and Universal Pictures Italy profiles, had an unprecedented success, being taken over by dozens of national newspapers, magazines and blogs.
Agency / Xister Reply
CLient / Universel Pictures Italia
Creative Director / Sarah Grimaldi
Director / Alessandro Spagna
Writer / Enrico Costantino
Art Director / Fabrizio Di Baldo
Account Supervisor / Fabio Caruso
Account Executive / Paolo Centra
