Packaging concept design for The Feelgood Lab
there are 2 boxes in my design. 1st would be the outer box which you will see on the 1.1 image. 2nd, is the green box with the cross pattern on the image 1.2
First off, the water on the beaker on the logo is a cut out. so basically the color green you are seeing from the top of the box is actually the top cover of the second box. So basically it's a box (product packaging) inside a box (green box) inside another box ( the outer box). The idea behind this is to show the consumer how serious and careful we are in providing the best pain relief product available out there on the market. This sums up the slogan at the top "WE TAKE PROTECTION SERIOUSLY, So we put our product inside a box, inside another box, inside another box, to show you how serious we are".
on the 1.3 image, you would see the line "PAIN SUCKS, WE HELP FIX IT" at the front of the box. I figure it would be the best thing for the consumer to read first to give them a summary on what our product is all about. on the same 1.3 image, you would also see the logo sticker on the box as well as the social media of The FeelGood Lab inside the box (when you removed the 2nd box).
on the 1.4 image, you would see a line that says " INSERT UGLY POSTAGE STICKER HERE". basically it is were we place the postage sticker.
