2010 Self Promotion Mailer
Getting the word out
Getting the word out
Sometimes it may feel that no matter how hard you try, getting a client to look at your work can feel like whispering in a circle of vuvuzelas. Introducing my trojan horse; a brick-sized-self-promoting white box.
Fortunately my previous job as an Art Director for national magazines put me in the position to receive self-promotion mailers from aspiring photographers. Most of the promo pieces were 4×6 postcards with a picture on one side, and printed addresses on the other side. Stale, non-personalized, and probably frayed at the edges, the postcards rarely made it from the mail room to my desk. But a box?!? A freakin box??? NOW you have my attention. Maybe its just me, but when I get a box in the mail with a hand-written address, a slow fuzzy feeling comes over me and my eyes open 43% more than usual. YOU good box are coming back to my desk for a thorough dissection.
Above all I wanted to make a self-promotion mailer that wouldnt get tossed in the trash right away. Considering the caliber of ad agencies, magazine photography editors, athletic teams, and select others that will receive this mailer, that is a tall order to accomplish.
Fortunately my previous job as an Art Director for national magazines put me in the position to receive self-promotion mailers from aspiring photographers. Most of the promo pieces were 4×6 postcards with a picture on one side, and printed addresses on the other side. Stale, non-personalized, and probably frayed at the edges, the postcards rarely made it from the mail room to my desk. But a box?!? A freakin box??? NOW you have my attention. Maybe its just me, but when I get a box in the mail with a hand-written address, a slow fuzzy feeling comes over me and my eyes open 43% more than usual. YOU good box are coming back to my desk for a thorough dissection.
Above all I wanted to make a self-promotion mailer that wouldnt get tossed in the trash right away. Considering the caliber of ad agencies, magazine photography editors, athletic teams, and select others that will receive this mailer, that is a tall order to accomplish.
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Without advertising, something terrible happens... nothing. Once this famous statement became rooted into my brain I started my project. Creativity, personalization, and budget-friendly were key in building these mailers. Each mailer has a different message along with a different set of cards to view. A small idea turned into a 3-month long project. Now I feel confident with what I've sent to my prospective clients..
clintdavis.net
clintdavis.net
