Brand Identity Design
The Bay Crawl is a first of it's kind brand in the country, currently operating in Mumbai. Primarily focused on curating nightlife events for backpackers, travellers from around the world as well as local travel enthusiasts. 

The brand intends to create a party atmosphere along with an an interactive one in which Storytelling, Art workshops, Drinking games, Travel Blogging workshops, Late night city tour, night cycling, Late night street food tours, etc. can be incorporated as well.
The logo is inspired by the neon styled sign boards that are usually hung up in bars & clubs all around the world. This concept is used to bring out that nightlife element that is at the core of the brand.  

Combining the bright neon colours with the treatment of the concept is meant to immediately set a very party-like and energetic feel in the minds of the onlooker.

Due to the complexity of design, the Logo has a few different versions depending upon the purpose.
   



THANK YOU! 
Brand Identity Design
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Brand Identity Design

Brand Identity Design for The Bay Crawl
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Published:

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