Showing compassion. Radiating hope.
Catholic Charities of NYC Find Help App Campaign
In a partnership with Dark City Digital, we worked with Catholic Charities of New York City (CCNY) to design a campaign around their new Find Help app.
The campaign was designed to visually communicate their compassion and hope they have for the many people and communities of New York City. For this project, we created banner stands and posters, created numerous social media posts and cards, and designed a responsive landing page and app interstitial pages that appeared on their website.
Read more about the project goals and outcomes on Chisel Design >
Kicking off the campaign, we set out to articulate and establish a visual direction to the campaign based upon CCNY’s own vision for their organization and their mission statement to carry out that vision, something they never had for the branding. After establishing the visual direction to build consistency across a multi-channel campaign, we made sure that it would echo their own sentiments about the people and the communities around them. Our overarching focus was firmly on communicating solutions and illustrating hope to people in need.
The print-portion of the campaign specifically targeted family, friends and social workers that they could easily Find Help for anyone in need. We placed posters and banner stands in prominent locations that served to catch attention and raise awareness to the needs present in NYC.
We used elements created in the app to communicate through several digital channels that included social media posts and cards, a responsive website app landing page, an interstitial app page.