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Drav - Brand Identity, Packaging, Creative Direction
Packaging
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Drav. Brand identity, packaging design, digital design (drav.ca), and overall brand creative direction. It was a pleasure to launch a new beer brand and icon, brewed for the young and free. One that believes pink is for everyone. 

Windsor, a vintage typeface, is paired with an industrial and highly functional Suisse to create a distinct contrast, marked by an ownable and unignorable colour palette. 

Images captured in an editorial style with
photographer Alex Blouin. 


TEAM
Client Partner: Drav
Design Director: Justin Lortie
Creative Direction: Sarah Di Domenico
Graphic Designer: Olivier Laporte
Art Direction: Nathan Levasseur
Digital Designer: Guillaume Vaillancourt
Photographer: Alex Blouin
Production: Wedge with Ball International
Drav - Brand Identity, Packaging, Creative Direction
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Drav - Brand Identity, Packaging, Creative Direction

Drav. Brand identity, packaging, digital design, and overall creative direction for a new icon in beer.
1.4k
9.9k
48
Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives