Drav. Brand identity, packaging, digital design, and overall creative direction for a new icon in beer.
Drav. Brand identity, packaging design, digital design (drav.ca), and overall brand creative direction. It was a pleasure to launch a new beer brand and icon, brewed for the young and free. One that believes pink is for everyone.
Windsor, a vintage typeface, is paired with an industrial and highly functional Suisse to create a distinct contrast, marked by an ownable and unignorable colour palette.
Images captured in an editorial style with photographer Alex Blouin.