DESIGN OBJECTIVES
Establish an ownable Brand ID for SmoothMove.
Synthesize provided research into multiple viable and scalable designs that
work for today’s product range and future products as needed.
work for today’s product range and future products as needed.
Create a premium look that communicates SmoothMove™ is the best in class, superior moving product without giving the impression the consumer is overpaying for moving supplies.
Create an easier moving experience for the consumer.
Create design aesthetics that are unobtrusive as moving boxes often
remain packed and in living space after the move.
remain packed and in living space after the move.
