DESIGN OBJECTIVES

Establish an ownable Brand ID for SmoothMove.

Synthesize provided research into multiple viable and scalable designs that
work for today’s product range and future products as needed.


Create a premium look that communicates SmoothMove™ is the best in class, superior moving product without giving the impression the consumer is overpaying for moving supplies.

Create an easier moving experience for the consumer.

Create design aesthetics that are unobtrusive as moving boxes often
remain packed and in living space after the move.

Bankers Box SmoothMove 2018 Packaging Redesign
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Bankers Box SmoothMove 2018 Packaging Redesign

A detailed exploration of possibilities for the BankersBox SmoothMove brand of moving boxes. Project was focused on creating box designs that ran Read More
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Published:

Tools

Creative Fields