Annabelle Creation - Social Campaign
Client: Warner Bros.
Studio: Addison Interactive
Handling a film franchise that is hugely popular and loved, we wanted to give fans of The Conjuring Universe treats of special moments from the upcoming film. We created a social campaign that showcased all the most awesome elements of this suspenseful film in a series of photos to introduce the characters of the film.
We broke a series of clips that showcased the mood of the film without leaking any spoilers. We then released these clips on multiple social platforms. We were able to bring fans closer into The Conjuring Universe with the help of Snapchat, Tumblr, Instagram and Twitter.
Art Imitates Evil art contest
Snapchat Filters
We worked with Snapchat to develop filters that were fun to use and user friendly.
"Bee's Room"
We then guided fans to Bee's Room, an online and theatre lobby VR event experience. Warner Bros. invited fans directly into the film where they can step into a 360 room and explore the film.
Experience the room in all its glory here: https://www.youtube.com/watch?v=OwX-YlAa8XQ
Advanced Screenings: Fans and Media Critics
Critics are talking
The film was a hit as critics remained excited for the addition of the film franchise.
Facebook Live with Talitha Bateman
Social Content
Annabelle Creation opened and became #1 Movie in America on opening weekend.
CREDITS
Creative Director: Anthony Malzone, Scott Clay
Strategy: Philippa Drewer, Sarah Reisert
Art Director: Wilson Saloj, Hannah Grotbo
Motion Director: Michael Matzur
Content Manager: Nelly Tadevosyan
Production Artist: Jesse Thaul
Creative Director: Anthony Malzone, Scott Clay
Strategy: Philippa Drewer, Sarah Reisert
Art Director: Wilson Saloj, Hannah Grotbo
Motion Director: Michael Matzur
Content Manager: Nelly Tadevosyan
Production Artist: Jesse Thaul
