Various approaches were presented, based on the pedagogic theories and principles pointed by our client, like tangencial learning and interactionism. The visual translation process explored some concepts like how rich and diverse could be the paths of life and learning built by the students and how their interests can be connected and expanded.
The client asked for the overall concept to be less about exploration and more about creation. Therefore the inicial concepts evolved into scenes of different unique worlds being built collectively by groups of students enjoying their interests and collaborating in what is best: a Positive World.
Executive Production: Raphael Schmitz, Thiago Giovanne Dominoni
Art Direction: Raphael Schmitz
Storytelling: Nukearts & Editora Positivo teams
Concept Art: Raphael Schmitz
3D Models and Texturing: Gabriel de Freitas, André Mora
Posing: André Mora
Shading & Lighting: Gabriel de Freitas
Post-production: Raphael Schmitz