Engineered Bicycles

•

Engineered Bicycles

Logo, identity, communications, art direction and paint design for a producer of award winning, one-of-a-kind handmade bicycles. Starting at its inception, I developed the whole identity and Engineered brand into a recognisable and desirable presence within the bespoke bicycle sector.

Detail Design

Lock up devices were created to show the model, material, design and manufacturing locations as well as the all important ISO 4210 accreditation which the company prided itself on.

Customer Journey

I worked closely with customers to really get to the bottom of what the bike meant to them. Together we compiled these thoughts into a design brief from which I produced a range of detailed concepts for the customer to approve. The main challenge here was to make the design look as realistic as possible to help the customer take the leap from concept to reality. We also gave the option of the design being translated into a matching one-off Milltag cycling jersey.

Engineered x TJC Design

As the company was in its infancy and on a budget I set, lit, shot and edited all of the images of the bicycles. This collaboration with TJC design won Best Finish at the 2016 Bespoked Hand Made Bicycle Show

Custom Gravel/Trail Bike

As the owner of this machine was moving to Thetford Forest, he commissioned Engineered to build a bike optimised for riding the trails. The paint brief was for it to reflect the forest surroundings and my design included a tree bark texture on the seat tube and native leaf patterns included subtly into the lacquer. Once finished, and before delivery, I shot, edited and coloured these images in a local wood.

Exhibition Design

Trade shows were an important opportunity to get out and meet new customers. David (the founder of Engineered) and I worked closely to design and build a stand that didn't break the bank but still reflected the brand and presented the bicycles in a premium setting. Custom embroidered shirts and matching shoes were a must!

Engineered x Bristol GP

Engineered Bicycles sponsored the 2015 Bristol Grand Prix sprint prime. This short animation was created to promote the sponsorship on social media channels as well as flags and banners to display at the event.

James King Photoshoot

I worked closely with James to art direct and style these riding lifestyle shots for use on the Engineered website and social media.

BikeRadar Hillclimb Bike

We were commissioned by BikeRadar's (and fellow Bristol South member) Joe Norledge to create a gravity defying single speed bicycle for his 2016 hill climb campaign. He documented the process to create one of BikeRadar's most successful ever productions.