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    For a spectacular, innovative campaign for AIDS protection awareness we've clad every sex-related keyword in search results in a condom.
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For a spectacular, innovative campaign for AIDS protection awareness we've acquired cooperation from NetSprint, a popular search engine. During the campaign, in NetSprint's search results, every keyword related to sex has appeared clad in a condom. Alongside these search results we have displayed a banner ad explaining our message: before you enter, always wear a condom.