Strangers & Taboo -
packaging design and identity for unconventional underwear brand
Chemistry brands created identity, packaging design and lookbook for women lingerie brand. An import part of the brand philosophy is what woman feels like in a changing world. The way she wants to expresses herself today. The way she experiences life. We clearly understood - mass brands do not coincide with woman's self-awareness today and designed S&T as a truely feminine brand with massive charisma. While being interviewed women would say «We are tired of being good, perfect, sexy in common understanding, commercials with girls in «right seductive postures» that look out of every lingerie window are quite irritating». « I just want to be me - to have my moods fall in love, to be funny, hate, experience – to be awesome! I don't want to live up to any imposed image of a woman - I am a woman!» Visual identity is based on ironic perception of a surreal images – making fun of «femme fatale» image and «woman has to have a mystery» classic statement.