The challenge
How to communicate with a street-smart customer, without talking just about fashion and entertainment.
Solution
We developed a concept and created a visual identity by using a fresh, paired with dynamic, surprising images out of a photo shooting series.
The idea of the visuals is to connect the customers with the brand, by offering memorable experiences. It got us to: This mall is my life day by day.
Spring – Happy 2 Years Anniversary
Summer Destination
Tactical Campaign
Kids' Activities
Easter Market
Rooftop Banners
