Loreal Paris
UV Perfect Matte & Fresh Press kit
"A monster has appeared!"
LOREAL PARIS’ new UV perfect matte & fresh is a 100% oil free sunscreen. The design motif was obtained from the fishing game, and the ‘oil-eating monster’ character, which symbolizes product characteristics, was designed to catch villains such as ‘oil, sebum, blackheads and acne’. You can actually play games, so it's a press kit that's got your interest.
LOREAL PARIS’ new UV perfect matte & fresh is a 100% oil free sunscreen. The design motif was obtained from the fishing game, and the ‘oil-eating monster’ character, which symbolizes product characteristics, was designed to catch villains such as ‘oil, sebum, blackheads and acne’. You can actually play games, so it's a press kit that's got your interest.
Press Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
Client_ Loreal Paris
Year_ 2018
Brand Location_ South Korea
Art Director_ Gunae Shin Designer_ Saerom Lee, Suna Jung, Inhye Yeo
