House of Brands is a digital agency and content producer. In this project they wanted to explain to their customers the branded content decalogue in a visually appealing way.
My job was to convert each of the 10 points of the decalogue into a floor of the building, connected to each other. The project had to be able to summarize each concept in a simple composition, without put aside creativity.
For the animation they were looking for a sequence shot, in which the building was built in the same way as a brand is built. Therefore, the 10 floors in which the building is divided represent those 10 pillars on which a brand must be erected.