Forest Stewardship Council "FSC"

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  • I was given a project that had to include 3 print ads, the print ads would have to represent in a nut shell what the brand does. Their was choice between Georgia Natural Gas and FSC, I chose FSC. FSC stands for Forest Stewardship Council they dont completely STOP the cutting down of trees but they do monitor it and even offer companies the opportunity to become FSC certified a very rigors process that once completed is a huge symbol that you take seriously the problem that we face today with deforestation. The idea behind the print ads was to show that in a perfect world we could protect the numerous types of forest systems simply by putting them in jars and keeping them safe forever, but its off course its not a perfect world which is ok because their is a company like FSC to do what it can.